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# Deepfakes Can Be Viewed as a Serious Problem
[Cambium Data Blog](https://cambiumdata.directivesites.com/blog/categories/blog) [Technology](https://cambiumdata.directivesites.com/blog/categories/technology)
[Tony Underwood](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
Friday, 29 September 2023
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Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.
## They Can Deliver False Narratives
The potential deepfakes have to help spread disinformation and misinformation is at the basis of the technology. It is relatively easy for deepfake videos to be created and they are notoriously difficult to judge. This makes it hard to determine whether a video is, in fact, legitimate, or conjured up. This can be a major problem for anyone of influence, especially in the financial or political arenas.
## Damaging Perceptions
The individuals who are victims of this likeness scam can suffer irreparable damage to their reputation. If someone were so inclined they could create a deepfake to try and discredit an individual, severely damaging standing relationships, and could even get them in hot water with the authorities. Unfortunately, even if a deepfake is discovered, it can take a lot of time and effort to restore these relationships.
## Invasion of Privacy
A deepfake video can have the potential to step over the line pretty quickly, in terms of personal privacy. The superimposition of someone’s likeness on words they didn’t muster themselves can immediately violate someone’s privacy. Once the cat’s out of the bag, sometimes it won’t go back in.
## Erosion of Trust
Many times, trust is the foundation of the relationship people have with each other and with people of influence. The more sophisticated this technology becomes, the more realistic the deepfakes become, and the more someone with a nefarious agenda can undermine these important relationships.
## Political Ramifications
One of the most heinous ways deepfake technology can manipulate people is in the political arena. People don’t have a lot of trust for their lawmakers as it is, but if organizations can roll out deepfake technology that affects the public trust in a candidate or sitting politician, it can have devastating consequences for that individual and ultimately society.
## Difficulty in Detection
One of the biggest problems with deepfake technology is that as it gets more sophisticated, it’s going to take more sophisticated means to determine the legitimacy of the content. As it currently stands, deepfake detection tools struggle to identify these videos as fakes, creating massive problems for the people being taken advantage of.
Deepfake videos are becoming concerning and it is important that society is made aware of the advanced manipulation techniques they provide scammers. At Cambium Data, we understand that keeping you and your business safe and secure is a big part of properly utilizing today’s technology. To learn more about how we can help, give us a call today at (402) 514-3200.
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[Security](https://cambiumdata.directivesites.com/blog/tags/security) [Privacy](https://cambiumdata.directivesites.com/blog/tags/privacy) [Technology](https://cambiumdata.directivesites.com/blog/tags/technology)
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About the author
[  ](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
[Tony Underwood](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
[ ](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
Tony Underwood, Founder and President of Cambium Data Inc. has proven himself as one of the top internetworking experts in the industry. Mr. Underwood began his IT career in 1991 in the US Navy working on critical military computer systems. He grew his computer and networking knowledge through a number of different IT jobs from desktop support all the way up to leading the Network Engineering organization of a multi-billion dollar international company. Mr Underwood was recognized as Cisco Certified Internetwork Expert [\#7112](https://connect.directive.com/v4_6_release/services/system_io/Service/fv_sr100_request.rails?service_recid=7112&companyName=Dti) in March of 2001 and in 2022 he achieved the lifetime status of Cisco CCIE Emeritus
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