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# How to Build Better AI Prompts
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[Tony Underwood](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
Friday, 07 November 2025
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Have you tried using AI to support your business, only to find yourself underwhelmed by the results? It can be too easy to assume that the AI will be able to extrapolate what we really mean based on vague instructions, but that just isn’t how it works.
In order to get quality results, you need to provide the AI tool with a quality request. This will require something called “prompt engineering.”
Let’s go over some strategies to help you make the most of the prompts you create.
## What Makes a Great Prompt?
For optimal effectiveness, a good prompt needs three things: *context*, *specificity*,and *iteration*.
### Context
Who are you asking the AI to be, and why?
Think of it like this: without any information to start from, the AI has no basis from which to craft an answer. It has no point of reference. Giving the AI a role to use and additional details provides it with the reference it needs, ultimately helping make your prompt more effective.
For instance, let’s say you wanted social media content to post to a local restaurant’s profiles to promote group reservations and events. Instead of simply prompting the AI to “produce social media content,” you should prompt it with something like the following:
“You are a marketing professional. Create content that speaks to Nebraska business owners that highlights how \[Restaurant Name\] offers facilities and catering for holiday parties and other events. Make sure these posts are conversational and engaging, welcoming local businesses to enjoy the menu that \[Restaurant Name\] provides for groups.”
See the difference? More details give the AI more ingredients to work with, which ultimately benefits you.
### Specificity
Speaking of details, don’t skimp on giving the AI variables to consider. The more granular you can be with your prompts, the better, as it helps improve the quality of the results you generate. For instance:
- Speak to the AI using clear, action-oriented language. Verbs like “summarize,” “compare,” and “draft” are your friend.
- Provide the AI with a format to follow. Tell it whether you want a list, a table, or a completed draft.
- Give the AI any applicable limitations and restrictions. Give it a word count, establish a tone to keep, and identify any verbiage to avoid.
### Iteration
If at first you don’t succeed, try, try again. Modern AI chats are designed to remember what you’ve entered and reference it as you continue working with your prompts. Therefore, repeating your prompts, reiterating and refining them, is the key to adjusting the outcome.
One tip is to treat your prompt like a conversation, following up on different points and giving the AI even more specific context to factor in. You might respond with feedback like, “This looks great, but I need it to be written for an audience of high schoolers,” or “Please expand that last bullet into a full paragraph.”
Repetition is the name of the game. Use the AI’s speed to power through multiple versions as quickly as possible, cherry-picking the best results from each run.
## A Word of Warning Regarding AI
Have you ever met someone who is brazenly, confidently wrong? Someone who gets an idea in their head and treats it as gospel truth? AI is exactly the same, but in a few more insidious ways.
First, since AI is trained on human-supplied data, it inherits any biases present in that data. This can easily skew results, leading to bad info coming to you.
Second, AI is overly eager to please and will occasionally invent information to provide you with what you are looking for. This is known as hallucination, and means that you should always check an AI’s work.
## If Used Properly, AI Can Change the Game…
It’s just crucial that you give it the right, specific context and iterate on the responses it produces. Like any technology, it all depends on what you put into it.
Cambium Data is here to help you manage all of your business’ technology. Give us a call at (402) 514-3200 to learn more.
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Tags:
[Best Practices](https://cambiumdata.directivesites.com/blog/tags/best-practices) [Technology](https://cambiumdata.directivesites.com/blog/tags/technology) [AI](https://cambiumdata.directivesites.com/blog/tags/ai)
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About the author
[  ](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
[Tony Underwood](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
[ ](https://cambiumdata.directivesites.com/blog/blogger/tony-underwood)
Tony Underwood, Founder and President of Cambium Data Inc. has proven himself as one of the top internetworking experts in the industry. Mr. Underwood began his IT career in 1991 in the US Navy working on critical military computer systems. He grew his computer and networking knowledge through a number of different IT jobs from desktop support all the way up to leading the Network Engineering organization of a multi-billion dollar international company. Mr Underwood was recognized as Cisco Certified Internetwork Expert [\#7112](https://connect.directive.com/v4_6_release/services/system_io/Service/fv_sr100_request.rails?service_recid=7112&companyName=Dti) in March of 2001 and in 2022 he achieved the lifetime status of Cisco CCIE Emeritus
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